Product Launches

An effective new product launch creates momentum and drives sales, but the pressure mounts for that launch to be flawless. Raytheon Professional Services has broad experience working with customers to successfully launch new products across multiple countries, cultures and languages. Our product launch training solutions can play a key role in helping your organization meet critical business goals, maintain control of your brand, reduce costs and create the right emotional bond with that product.

Our launch experts will ensure your employee are prepared to support your sales and customer-support objectives from the moment of launch. The launch program focuses on product training for all key personnel — sales, technicians, customer support — and on creating excitement through unique and memorable events. The right initial sales, after-sales and technical training can form the perfect foundation for your launch.

A centralized launch approach allows for the implementation of one set of standards and one marketing message across all markets to strengthen brand loyalty and that there is a high quality of guaranteed training.


Formal training features a blend of our best-practice distance learning solutions, including web-based training, video on demand and virtual classroom technology. A phased delivery of these tools is deployed and builds toward a high-profile event, or series of events.

RPS has helped clients launch over 600 products. In Europe alone, we’ve done launches in 43 countries and 19 languages. Our pan-European sales launches use innovative learning techniques and provide your retail network with knowledge, skills and excitement to quickly push the new product into their local markets.

If cost-efficient, controlled launches are important for your market success, trust us to take you to new performance levels.

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