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Automotive Training

Automotive Training

RPS' Award-Winning Automotive Training Solutions

Raytheon Professional Services (RPS) provides targeted automotive training solutions that fuel the business success of your retail network.

We work with you to analyze, implement and track learning solutions that are perfectly aligned with your business needs. From product launches and parts and service training to sales and after-sales training, we leverage the most advanced learning technologies to engage employees and inspire customers to be passionate about your brand.

Our industry leading automotive experts design, deliver and manage technical and nontechnical training programs for Original Equipment Manufacturers (OEMs) and aftermarket companies. To date, we have delivered millions of hours of training — including product launch training for over 600 automotive introductions — to the world’ s most successful organizations. RPS works closely with you to identify the right mix of cost-effective training modules, delivering everything from live training sessions to distance learning programs so you can get the greatest possible results from your investment.

Across thousands of locations all over the globe, our solutions have helped dealerships increase short-term sales, long-term customer retention and profitability.

Our products and services include:

  • Training design, classroom material development (instructor-led training (ILT)) and e-learning (web-based training (WBT), mobile, virtual classroom or video on demand)
  • Training delivery (including workshops and drive activities)
  • Learning management systems
  • Training support and administration
  • Training evaluation and post-training quality control
  • Worldwide Train the Trainer (TTT) capabilities to train and prepare your local trainers fully so that they can deliver best-in-class training in their home markets
  • Event logistics (hotel and training venue, catering, travel and transfers)
  • Event delivery (workshops and drive activities) and post-event quality control

Email RPS.product.launch@raytheon.com or call 248-837-6500 to begin driving performance further.

Automotive Technician Training

Best-In-Class Technical Training for Customer Retention and Maximum Profitability

In the automotive retail market, technician proficiency has a significant impact on customer satisfaction and retention. The utilization of technicians — i.e., the amount of time they spend in the service bay each day diagnosing and repairing vehicles — influences the profitability of dealerships. This is why "Fixed Without Failure, The First Time" should not be an aspiration but an everyday occurrence.

It is our mission to enhance the productivity of your retail technicians with the best blend of engaging content development, training delivery, technology and technical training programs. Today's quickly evolving automotive market — with increasingly complex technologies and regulations — requires ongoing upgrade of technicians’ knowledge and skills.

Let us show you how we can broaden the knowledge and skill of your technical staff, making them more proficient, adaptable, pragmatic and ultimately more efficient.


At RPS, we recognize the critical role of staff training in the successful launch of a new vehicle. Our launch experts will work with you to develop end-to-end, business-focused training programs that will ensure sales teams and technicians are fully prepared to support your sales and customer-support objectives from the moment of launch.

Controlled and consistent product launches are increasingly important to succeed in the market and will, to a high degree, determine sales figures. This is why it is crucial to qualify and motivate your retail personnel quickly, consistently and cost-efficiently across all markets.

A centralized launch approach allows for the implementation of one set of standards and one marketing message across all markets, so that brand loyalty is strengthened and a high quality of training is guaranteed. In addition, a centralized approach has proven to reduce costs by up to 30 percent.

To help you maintain control, reduce costs and create the right emotional bond with the new vehicle, we offer a wide array of sales launch services. The right initial sales, after sales and technical training can form the perfect foundation for your launch.

Formal training is primarily delivered through a blend of our best-practice distance learning solutions, including web-based training, video on demand and virtual classroom technology. A phased delivery of these tools is deployed and builds toward a high-profile event — or series of events.

At RPS we have launched close to 600 products. In Europe alone, we do launches in 43 countries and 19 languages. Our pan-European sales launches are designed on the basis of innovative learning techniques and provide your retail network with knowledge, skills and excitement to quickly push the new product into their local markets. If cost-efficient, controlled launches are important for your market success, then trust us to take you to new performance levels.




It is imperative for today's retail organizations to maintain quality and consistency in sales programs despite a high turnover rate of salespeople. With extensive global experience offering a range of automotive sales training, it is our mission to increase sales success in every step of the process.

Automotive sales experts prepare your sales representatives for a successful sales transaction by developing sales skills, product knowledge and brand loyalty. We know that a successful sales team requires more than learning selling skills. They must also demonstrate a passion for the brand, reinforcing marketing messages and exhibiting comprehensive product knowledge.

Using a blend of highly targeted and compelling content, training delivery and technology, we provide creative sales training programs to ensure your consultants become top-producing sales professionals.


Non-Technical Aftersales Training

Rapidly declining profit margins in the new car sales business coupled with the continuous extension of car life are making the aftersales business increasingly important.

It is our mission to maximize the profitability of our customers’ aftersales organization with tailored customer care, sales and aftersales training programs for all staff — workshop managers, parts employees and receptionists. Our programs align with each client's unique corporate identity and aftersales processes.

Our automotive aftersales experts are skilled professionals who understand how modern dealerships operate and what challenges they face on a day-to-day basis. They help develop practical skills and increase customer care with fully scalable, blended training programs that enable your aftersales staff to provide excellent service and advice to increase customer loyalty and achieve your business objectives.

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