Today’s automotive industry requires highly trained technicians and knowledgeable, proactive sales staff who can deliver on customers’ evolving expectations.

RPS’ automotive training experts design, deliver and manage technical and non-technical training programmes for original equipment manufacturers and aftermarket companies. RPS has delivered millions of hours of automotive training — including product launch training for over 600 new car launches. RPS works with clients to identify the right mix of cost-effective training programs, delivering everything from live training sessions to virtual classroom e-training.

Our global automotive training solutions help dealerships increase short-term sales, long-term customer retention and profitability.


  • Training design, classroom material development and e-learning, mobile, virtual classroom or video on demand
  • Training delivery (including workshops and drive activities)
  • Learning management systems
  • Training support and administration
  • Training evaluation and post-training quality control
  • Worldwide Train the Trainer (TTT) capabilities to teach and prepare your local trainers fully so that they can deliver best-in-class training in their home markets
  • Event logistics (hotel and training venue, catering, travel and transfers)
  • Event delivery (workshops and drive activities) and post-event quality control


RPS has brought Virtual Classroom Training (VCT) to the cutting edge by providing interactive training, streamed live and directly to learners. Live 360 Training combines the best attributes of instructor-based classroom training and online automotive training. Learners have direct access to communicate with the trainer via a message board functionality that is responded to instantly.

Automotive Sales Training

It is imperative for today’s retail organisations to maintain quality and consistency in sales programmes despite a high turnover rate of salespeople. Our automotive sales experts prepare your sales representatives for a successful transaction by developing sales skills, product knowledge and brand loyalty. We know that a successful sales team requires more than learning selling skills. They must also demonstrate a passion for the brand, reinforcing marketing messages and exhibiting comprehensive product knowledge.

Using a blend of highly targeted and compelling content, training delivery and technology, we provide creative sales training programmes to ensure your consultants become top-producing sales professionals.

Automotive Product Launch Training

The successful launch of a new vehicle is crucial to dealership sales training. Our launch experts develop end-to-end, business-focused training programmes that ensure sales teams and technicians are fully prepared to support your sales and customer-support objectives.

Controlled and consistent product launches are increasingly important to succeed in the market. A centralised launch approach, which can reduce costs by up to 30 percent, allows for the implementation of one set of standards and consistent marketing messages across all markets, so that brand loyalty is strengthened and a high quality of training is guaranteed.

We offer a wide array of sales launch services to help you maintain control, reduce costs and create the right emotional bond with the new vehicle.


Automotive Technician Training

Technician proficiency has a significant impact on customer satisfaction and retention. The amount of time they spend in the service bay each day diagnosing and repairing vehicles influences the profitability of dealerships.

Today’s quickly evolving automotive market — with increasingly complex technologies and regulations — requires ongoing upgrade of technicians’ knowledge and skills. We train automotive repair personnel to troubleshoot, diagnose and repair the latest vehicle models using instructor-led training with hands-on activities and one-on-one support through assembly line ramp-up.

Automotive Aftersales Training

It is our mission to maximise the profitability of our customers’ aftersales organisations with tailored customer care, sales and aftersales training programmes for all staff members — workshop managers, parts employees and receptionists. Our programmes align with each client’s unique corporate identity and aftersales processes.

Related Links:

Technical Services

Content Design & Development

Mobile Learning

Contact Us

Talk to a Learning Expert

Let our learning and performance improvement experts help you develop and deliver training that drives business results.

RPS Blog

RPS Learning Blog

Our blog shares the latest trends, news, best practices, technology and innovation for learning and beyond.


Don't miss out

Join the thousands of learning and development and cyber professionals who have already subscribed to receive best-in-class learning information, invitations and news.