Effective Product Launches Create Momentum and Drive Success
The perfect launch of a new product is a key factor in helping organisations meet critical business goals. RPS launch experts work with clients to provide end-to-end launch programmes that will ensure employees are fully prepared to support sales and customer-support objectives from the moment of launch.
Successful product launches are increasingly important for creating momentum and will, to a high degree, determine sales figures. This is why it is crucial to educate and motivate your retail personnel quickly, consistently and cost-efficiently across all markets.
FOCUS ON EMPLOYEE TRAINING AND EXHILARATING LAUNCH EVENTS
An effective launch programme focuses on product training for all key personnel — sales, technicians, customer support — and on creating excitement through unique and memorable events. The right initial sales, after-sales and technical training can form the perfect foundation for your launch.
A centralised launch approach allows for the implementation of one set of standards and one marketing message across all markets, so that brand loyalty is strengthened and a high quality of training is guaranteed.
Formal training is primarily delivered through a blend of our best-practice distance learning solutions, including web-based training, video on demand and virtual classroom technology. A phased delivery of these tools is deployed and builds toward a high-profile event — or series of events.
RPS has partnered with customers to launch more than 600 products worldwide. In Europe alone, we facilitate launches in 43 countries and 19 languages. We will manage all aspects of your launch events — from planning and communications to logistics and evaluation, always ensuring your brand personality and essence are conveyed throughout.