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As part of the 2007 Paris Air Show, Raytheon hosted a targeted media event — a cruise along the scenic Seine River in Paris. More than 30 reporters from newspapers, magazines and trade publications around the world came aboard to learn more about Raytheon and its key programs, such as SM-3, AESA and ASTOR, while touring the historic Paris waterway.
Members of the Raytheon leadership and media relations teams were on hand to discuss Raytheon’s integrated technology and market presence — including growing opportunities within adjacent markets — as well as the company’s Mission Systems Integration expertise. Represented publications included The Wall Street Journal, BusinessWeek, Bloomberg, Defense News and Aviation Week.
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