Last Updated: 11/08/2012*
A focused strategy addressing the nation’s STEM (Science, Technology, Engineering and Math education) crisis; armed services support aimed at empowering the nation’s veterans; and passionate employees who volunteer their time and talents in their local communities all contributed to Raytheon being recognized as one of the most community-minded companies in The Civic 50.
The Civic 50 is the first scientific evaluation to rank the S&P 500 companies that best use their time, talent, and resources to improve the quality of life where they do business. The inaugural survey was conducted by the National Conference on Citizenship (NCoC) and Points of Light, leading national experts on civic engagement. The ranking recognizes companies for transformational corporate citizenship efforts, and encourages businesses to become more innovative with their approach.
Raytheon was evaluated on several elements, including leadership, measurement and strategy, design, employee civic health, community partnerships, cause alignment and transparency.
“The results of The Civic 50 show that what is good for business can also be good for the community,” said Michael Weiser, Chairman of NCoC, and Jackie Norris, executive director of Points of Light Corporate Institute, in a joint statement. “Rather than passively write checks to charities or philanthropies, the top corporations are actively aligning their resources and professional skills with the needs of community partners. The Civic 50 reveals which companies are truly innovative, and we are hopeful that these examples will inspire other companies to make a difference in communities.”
What is the CIVIC 50?
The Civic 50 recognizes corporations for transformational corporate citizenship efforts, and encourages businesses to become more innovative with their approach. This initiative is meant to serve as a platform for self-evaluation and reflection, peer sharing, and highlighting case studies and best practices.
Measure, promote, and track how businesses are institutionalizing community engagement as part of their corporate culture.
- The business sector plays a critical role in promoting community engagement.
- Working in partnership with government, nonprofits, and individuals, corporate leaders should focus their community engagement programs (CEP) on solving community problems by effectively contributing the expertise and resources of their businesses and employees.
- A corporate culture of community engagement is institutionalized when a business aligns its CEP strategy with its underlying business competencies.
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The Civic 50 Boomberg Businessweek
Posted: Nov. 8, 2012