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Raytheon Unlocks Employee Creativity to Support the Appsmart™ Market
Last Updated: 10/17/2011*
When we decided to develop the Appsmart™ market, we thought what better way to get employees behind the idea than to have them be a part of it.
The first step was to select an appropriate name for the market. We asked employees to give us their most creative names and ended up selecting Appsmart: a market for apps and for apps that are smart. (Get it?)
Next, we launched the Appsmart Design Challenge, an internal initiative to challenge our employees to create cool apps our customers will love. We asked our employees to get into the minds of our customers to create apps they can use to help them on the battlefield, for disaster relief or simply to help them with office tasks. After several weeks, employees submitted a variety of apps to a panel of judges.
The judges evaluated each app using five criteria: usefulness to warfighters or business users; intuitive usability; marketability, overall performance; and popularity.
Four apps were selected and their employee-creators received cash prizes.
The winning app: SnappSmart, which was submitted by Raytheon employees Brice Campbell and Tim Daly. SnappSmart allows users to take two pictures of a point of interest and provides not only the location from where the pictures were taken, but also the location of the point of interest. Pretty cool, right?
And now SnappSmart and all of the winning apps are part of the Appsmart market.
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Raytheon Unveils Appsmart™ Marketplace and GOtab™ Online GEOINT Services
17-Oct-11
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Raytheon at the 2011 GEOINT Symposium
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